Why you don't need to include the SalesViewer® tracking code in the cookie banner

Why you don’t need to include the SalesViewer® tracking code in the cookie banner

Cookie banners are used to inform users about the use of cookies and to obtain their consent. SalesViewer®’s technology is special in this respect as it works without the use of cookies. In this article you will learn why the SalesViewer® tracking code does not require user consent and how this can increase your identification rate.

SalesViewer® Tracking: No cookies required 

SalesViewer® has developed a tracking technology that works without cookies. This means: 

• No storage of files on user end devices: SalesViewer® does not set cookies, does not use local storage and does not work with fingerprinting. Therefore, no files are stored on the user’s end devices. 
• Full compliance with data protection regulations: Since SalesViewer® does not use technologies that require storage on the user’s end device, it does not fall under the legal provisions that require cookie consent. 

Implementation of the SalesViewer® tracking code 

Due to the cookie-free technology, is it recommended to activate the SalesViewer® tracking code before the cookie banner. This type of implementation offers the following advantages:

• Maximum collection of company data: You are not dependent on the acceptation rate of the cookie banner anymore, which typically leads to an increase of the detection rate up to 20%.
• No interruption through consent management: Since tracking does not rely on consent, there is no delay or interruption in the collection of data.

Update privacy policy

Even if no cookies are set, you must update your privacy policy to make the use of SalesViewer® and the way in which data is collected transparent. A template is available in the SalesViewer® app under the button “Privacy Policy”.