How Safety System Products reveals the impact of their own website.

The technical and normative requirements for safety technology in robotics and automation are becoming increasingly complex. As a result, the sales process often becomes very specific and granular. Long sales cycles in global projects require a very high level of technical consulting expertise and a deep insight into the buying center.

On the one hand, SSP’s corporate website needs to work as an information and workflow platform for customers and on the other hand it has to serve as a tool for generating new customers for the sales department. The SSP marketing team was looking for a cutting-edge, innovative solution to improve the understanding of how customers interact with their website, which topics they are particularly interested in and how they could gain the full digital sales potential.

SSP was able to integrate SalesViewer® into their website as well as into their entire sales process in a fast and efficient way. Through close contact to the SalesViewer® service team, the broad, customer-specific sales requirements were realized hand in hand. In a trial of several weeks, all sales focused touch points along the digital customer journey were aligned and made ready for the international roll out.

For the sales process at SSP, it is of special importance to be able to evaluate the quality of customer visits. With SalesViewer®, the sales team directly discovers more about the customer’s activity after a customer meeting. The company’s sales representatives now receive daily automated reports from their sales territories. The customer’s needs are recognized at an early stage and as a result, more orders can be generated.

SalesViewer® delivers actionable data to SSP in global operations: plain numbers are now real names and business opportunities.