Event tracking in SalesViewer®

Event tracking in SalesViewer®

Event tracking in SalesViewer® allows precise monitoring of specific interactions by visitors on your website. This includes actions such as PDF downloads, form interactions, and click behavior. Event tracking provides detailed insights into the behavior of identified companies, helping to evaluate the effectiveness of interaction elements and the interest of a company. For example, a PDF download indicates a clear purchasing interest from the visitor.

Automatically detected Events in SalesViewer®

Below is a list of predefined events in SalesViewer®. These events are automatically recorded and can be filtered with just a few clicks:

1. Email/Mailto:

• Description: This event tracks an activity on your website where a visitor clicks on an email link to contact your company.
• Application: Useful for tracking how often visitors proactively initiate email contact.
  

2. Phone Number/Callto:

• Description: Tracks clicks on phone numbers, indicating that a potential phone contact has taken place.
• Application: Shows if a company has already made phone contact with you.

3. File Download:

• Description: This event tracks if and when visitors download files from your website.
• Application: Useful for measuring the popularity of provided documents, whitepapers, or other downloads. A downloaded document generally indicates purchase interest.

4. Form Interaction:

• Description: Tracks any interaction with forms, such as filling out or clicking form fields.
• Application: Especially important for companies where a form was partially filled but not submitted, as these are interesting potentials for sales.

5. Form Submitted:

• Description: This event tracks activities where a form has been successfully submitted.
• Application: Important for measuring conversion rates and the effectiveness of forms.

6. Image Opening:

• Description: Tracks when visitors click on images to enlarge or open them.
• Application: Indicates interest in visual content on your website and can highlight the demand for a specific product.

7. External Link/Outlink:

• Description: Tracks clicks on links that lead to external websites.
• Application: Useful for understanding which external resources are of particular interest to your visitors.

8. Click:

• Description: Tracks general clicks on the website that do not fall under specific categories.
• Application: Provides a broad overview of all click activities for analyzing general user interactions.

Custom events in SalesViewer®

SalesViewer® allows the creation of custom events tailored to your specific needs in addition to the predefined events. These have the advantage of tracking every interaction element on your website with an event. For instance, multi-step forms or sliders can be tracked step by step.

Instructions for implementing custom events can be found here.

Frequently asked questions about event tracking in SalesViewer®

What exactly does “Form Submitted” mean in SalesViewer®?

This event is triggered when a visitor successfully fills out and submits a form on your website. This can be a contact form, a newsletter signup form, or an order form. In special cases, a website search can be a form if it is programmed as a “form”.

Can I define what I want to track as an event myself?

With the “custom events” feature, SalesViewer® allows you to set up your own events using a custom code snippet on your website. These events enable tracking of specific interactions and actions by visitors that go beyond the standard tracking options and allow you to give them a custom designation. Once set up, these custom events are recorded in SalesViewer® and can be specifically analyzed and evaluated using the filter function.

Instructions on how to set up custom events on your website can be found here.