UTM-Campaigns in combination with SalesViewer®

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UTM-Campaigns in combination with SalesViewer® Features

UTM-Campaigns in combination with SalesViewer®

UTM campaigns are an essential component of online marketing, enabling the measurement and analysis of advertising efforts’ success. By using UTM parameters in combination with SalesViewer®, you can gain precise insights into the origin and behavior of your visitors. Below, you will learn how to set up UTM campaigns in Google and utilize them in SalesViewer®, as well as the benefits and use cases.

Creating UTM-Parameters

1. Go to the Google Campaign URL Builder.

2. Fill in the required fields:

  • Website URL: Enter the URL of the target page.
  • Campaign Source: Enter the source of the campaign (e.g., Google, Newsletter).
  • Campaign Medium: Enter the medium (e.g., CPC, Email, Social Media).
  • Campaign Name: Enter a unique campaign name.
  • Optional: Campaign Term (for paid search campaigns) and Campaign Content (for A/B tests).

3. Click on “Generate URL” to create the URL with UTM-parameters.


Practical examples for the generated UTM-Link

Use the generated URL in your advertising and sales efforts. Below are three use cases for utilizing UTM-links:

1. Email-Marketing-Campaigns

  • Track the effectiveness of your newsletters and outbound emails by using UTM-parameters in the links.
  • Analyze which emails generate the most clicks and company identifications in SalesViewer®.

2. Social-Media-Advertising

  • Use UTM-parameters to measure the success of your social media ads.
  • Compare the performance of different creatives on platforms like Facebook, Instagram, and LinkedIn. The UTM-link allows you to see which ads drive the best companies to your website.

3. Paid Search Ads (SEA)

  • Track the detailed performance of your Google Ads campaigns.
  • Distinguish between different ads and keywords to optimize your SEA strategy and tailor it to your specific B2B-target audience.

Automatic identification of UTM-Parameters

SalesViewer® automatically identificates the UTM-parameters from visitors who access your website through the tagged URLs. In the “Source” column, you can now clearly see which company arrived at your website through which campaign.

Benefits of using UTM-Campaigns with SalesViewer®

  • Precise source analysis: Track exactly where your visitors come from and which campaigns are the most successful.
  • Increased transparency: Gain detailed insights into the behavior of website visitors.
  • Better decision-making: Make informed decisions based on concrete data.

By combining UTM-campaigns with SalesViewer®, you can measure and optimize your marketing efforts effectively. Utilize this powerful integration to maximize your ROI and improve your marketing and sales activities based on data-driven insights.